The gamer.
(Source: asstralcat)
"When Jobs introduced the spot at Apple’s annual sales meeting in Hawaii in October 1983, he cast IBM in the role of Big Brother. That was never our intention. The real villain was our collective fear of technology, not a corporation either real or imagined. “Why 1984 won’t be like 1984” was a headline penned by copywriter Gary Gussick. Brent Thomas and I found it in a pile of layouts from Chiat/Day, San Francisco, and thought we could make a spot out of it. The first version of the spot was more Jetsons than Metropolis. The intention was to remove people’s fears of technology at a time when owning your own computer made about as much sense as owning your own cruise missile. We wanted to democratize technology, telling people that the power was now literally in their hands. If you can remember back that far, the Cold War was still pretty hot. Reagan was in the White House, and the Soviet Union was the Evil Empire. We knew that if fax machines could bring down dictatorships, personal computers could do infinitely more. The Big Brother of the spot wasn’t IBM—it was any government dedicated to keeping its populace in the dark. We knew that computers and communications could change all that."
— Steve Hayden - Adweek
